A Twitter hashtag people are using to mash up American references with Cape Breton turns of phrase has struck the funny bone of Nova Scotians.
"I'm always looking for side games for people to play," he told CBC News.
"So we'll give a side prize for best doodle of the night or the funniest wrong answer of the night, and recently, we've started doing these hashtag wars.
"We're always looking for something that's East Coast-inspired, Nova Scotia-inspired and something that may be in the news."
Evans said the 'Cape Breton If Trump Wins' website ticked all the boxes. Launched just over two weeks ago, it encourages Americans to move to the island if Donald Trump becomes U.S. president.
"We thought, 'Well, what would Cape Breton look like if it was filled with Americans?'" said Evans. "So we came up with a couple of entries ourselves and started it from there."
Pee wee Smooth Hermans.#americancapebreton— @musgravesharon
#americancapebreton Good Dear Good Will Hunting— @adamcdyoung
The 'Cape Breton If Trump Wins' website has generated interest among thousands of potential American immigrants to Canada and led to coverage from several U.S. media outlets.
- Fox News calls Cape Breton 'Land of the flee' for Trump haters
- 7 Cape Breton homes Americans fleeing Donald Trump can consider
How I met yer father #americancapebreton— @pinkfloydtf
#americancapebreton Gangs of New Waterford— @billievanillie
Arichat my pants when Trump won #americancapebreton— @jebillo
The hashtag #AmericanCapeBreton was created and a prize awarded at a trivia night in Halifax on Tuesday.
Since then, though, the hashtag has taken on a life of its own.
Breaking Plaid #americancapebreton— @GeoffMacLellan
#americancapebreton Fresh Prince of Belle Cote! Love these! Thanks.— @TourismCB
Stepdances with Wolves #americancapebreton— @thebrandingguy