Country music lovers in Nunavik will get to hear some of their favourite tunes next month, when country star Johnny Reid kicks off the 20th anniversary of Aqpik Jam in Kuujjuaq.
The popular Scottish-Canadian singer-songwriter now based in Nashville has topped the charts in Canada with hits like Tonight I'm Gonna Try and Change the World and A Woman Like You.
So Kuujjuaq Mayor Tunu Napartuk knew booking the musician could be a longshot.
"We gave it a shot," Napartuk said in Inuktitut. "We knew it was going to cost a lot of money."
As it turns out, Reid was just as eager to see the North as the North is to see him.
"We were pleased when he offered to give us a lower rate," said Napartuk.
"He was very excited to come to see our land, Inuit and our culture."
Reid will be kicking off the festival next month, which always garners a crowd of music-lovers from across the region.
An impressive group of Inuktitut-speaking artists are also on the bill, including many returning performers.
Iqaluit's The Jerry Cans, trilingual songstress Elisapie Isaac, popular Nunavik singer-songwriter Beatrice Deer and singer and former CBC host William Tagoona are all set to play.
The festival runs from Aug. 10-14.