The Children's Aid Society in Ottawa is being criticized this week for advertising an Inuk baby available for adoption on posters.
The poster, which was distributed this week, says the society is seeking a "strong Inuit family" to adopt the three-month-old boy. The poster describes the boy as "calm and loving" and says he "loves being cuddled."
Some say it makes the boy sound like a puppy up for adoption, and the poster is also littered with images of traditional Inuit Inukshuks, parkas and qulliqs – Inuit oil lamps.
"The way it was worded, it sounds like a marketing tool. It is a marketing tool, and we found it quite offensive that that kind of wording would be used now, in 2012," said Okalik Eegeesiak from the Qikiqtani Inuit Association.
A spokesperson from the Ottawa Children's Aid Society apologized, saying the advertisement wasn't meant to offend. The society says posters are often used to find adoptive parents for Inuit and non-Inuit children.
The new poster has now been scrapped, but it might have already done the job. The society says a couple of people have come forward hoping to adopt the boy.