Baffin Gas Bar in Iqaluit is now lending out SPOT locator devices for free to people going out on the land.
The small, satellite-linked devices allow users to send distress signals and GPS co-ordinates.
Inuit-owned Qikiqtaaluk Corporation runs Baffin Gas and is overseeing the pilot project in co-operation with Northern Search and Rescue.
"There's some hunters who've been lost on the land who had an opportunity to have one of these," said Qikiqtaaluk president Harry Flaherty. "They could easily be spotted and rescued, the sooner the better."
Baffin Gas has five SPOT devices to lend out but there could be more if they become popular.