Targa Newfoundland car rally in cigarette logo flap
Health Canada probes whether logo on driver Zahir Rana's suit contravenes tobacco law
CBC News
Posted: Aug 31, 2012 8:46 AM NT
Last Updated: Aug 31, 2012 3:36 PM NT
Targa Newfoundland driver Zahir Rana checks out his crashed Ferrari on Sept. 15, 2011. A tobacco logo is visible on his racing suit. (YouTube)
Related
External Links
(Note:CBC does not endorse and is not responsible for the content of external links.)
Health Canada is investigating whether the Targa Newfoundland car rally violated the Tobacco Act when a driver in the 2011 event wore a racing suit with a cigarette logo.
Doug Mepham, one of the Targa Newfoundland founders and a spokesman for the rally, said Thursday the logo was on a vintage fire suit purchased at a charity auction and worn during the rally by Zahir Rana.
Rana got worldwide media attention when he crashed his $2.3-million, one-of-a-kind Enzo Ferrari into in a tidal river in Marystown on Sept. 15, 2011.
A video showing the crash and its aftermath went viral on YouTube, generating almost 2.5 million views.
Mepham said he thinks that was the origin of the complaints about the tobacco logo.
"He was caught on camera wading out of the river in Marystown past his sinking Ferrari and the fire suit had a tobacco logo on the back of it," said Mepham.
Tobacco Act has specific guidelines
A letter from Health Canada to Targa organizers that was dated Aug. 21 said Sect. 24 of the Tobacco Act states "no person may display a tobacco product-related brand element or the name of a tobacco manufacturer in a promotion that is used, directly or indirectly, in the sponsorship of a person, entity, event, or permanent facility."
Mepham said Targa Newfoundland was not required to regulate what Rana or other drivers were wearing.
"You have people coming from all over the country, North America, Europe to attend this event, said Mepham. "'Hi, welcome to Newfoundland, show me your pyjamas.' It just doesn't seem like a reasonable request."
Mepham added that Targa Newfoundland has never had any relationship with a tobacco company during its 10-year history, and as far as Targa organizers can recall, no competitors have ever had tobacco company sponsorship, advertising or promotional assistance.
In an email to CBC, an official from Health Canada said that the department is aware of the logo displayed on the fire suit, but he would not be able to comment on any investigation.
Mepham said Targa Newfoundland will co-operate with Health Canada's investigation, but he is concerned that it could disrupt this year's event, which goes Sept. 8-15.
Share Tools
Latest Nfld. & Labrador News Headlines
- Gros Morne fracking plan on UNESCO radar
- UNESCO's World Heritage Committee is worried about proposed fracking near Gros Morne National Park, on Newfoundland's west coast. more »
- Tourette foundation tweets tics
- The Tourette Syndrome Foundation of Canada is using Twitter to help the public see first hand what it's like to have the condition. more »
- Black Spruce consolidates west coast energy plays
- An exploration firm says it has the expertise and resources required to successfully develop energy opportunities on Newfoundland's west coast where others have faltered. more »
- Strike drags on at St. John's airport
- The nine-month-old strike at St. John's International Airport continues to drag on. more »
Must Watch
Top News Headlines
- Obesity now recognized as a disease
- The American Medical Association has voted to recognize obesity as a disease, while doctors in Canada say they also treat it as such. more »
- B.C. First Nation sets fires to save bison
- A First Nation band is reviving the age-old practice of controlled burning in order to improve the health of forests and restore the population of the wood bison in a corner of northeastern B.C. more »
- 1 in 8 bird species threatened with extinction
- One in eight bird species worldwide faces the threat of extinction, according to a report released by Birdlife International. more »
- Canada buys rare War of 1812 collection for $573K
- The government of Canada was the winning bidder for a large collection of letters, maps and other papers that once belonged to Sir John Sherbrooke, the lieutenant-governor of Nova Scotia who conquered Maine for the British during the War of 1812. The collection sold for $573,000 at auction in London. more »
- Accused killer was barred from Sheshatshiu
- Statoil makes 2nd find in new frontier off Newfoundland
- Tourette foundation tweets tics
- Personal care home plan gets poor review
- Gros Morne fracking plan on UNESCO radar
- Strike drags on at St. John's airport
- Black Spruce consolidates west coast energy plays
- Teck adds open pit to Duck Pond mine
- Murder charge laid in Sheshatshiu death
