Memorial University of Newfoundland is the front-runner in a national contest by the beer company Molson, but some students think it's giving the school's image a hangover.

They're not happy about the Molson Campus Challenge, which encourages people to upload photos from campus parties onto Facebook. The school that uploads the most photos is to be crowned the "No. 1 Party School in Canada."

On Tuesday, MUN was leading with 67 photos, with the University of Victoria following a distant second at 26.

The photos show some students in skimpy costumes and lots of alcohol.

The contest has already been the subject of an editorial in the student newspaper, The Muse.

Author Kerri Breen called the contest "really kind of lame."

"Beer bongs and letterman's jackets, it's really not something MUN should strive to be associated with," she said.

Student Amanda Holme said she found the contest frustrating, adding that it gives an impression of the school that isn't fair for students who go to MUN to study and get good grades.

"To have other people coming in, looking at the school as a whole and saying that we're a group of people who don't care about the academics, that we're just here to party," she said.