The community of Shea Heights in St. John's is seizing on the popularity of a viral video to promote a walk for people affected by cancer.
The first annual Mudder I'm Stuck Community Walk for Cancer will take place on July 20 to coincide with area's summer folk festival.
The so-called "Mudder I'm Stuck" video was shot in early April and shared on social media, showing Barry Horlick repeatedly telling his mother he's stuck in deep snow outside the family's open basement door.
The video created some levity during an otherwise long and difficult winter — a fact not lost on longtime Shea Heights resident and community activist Harold Druken. He hopes the notoriety and hilarity associated with the video will spill over to the cancer walk and fundraiser.
"We wanted the same impression of cancer," said Druken. "We wanted our walk to be a happy walk, not a death walk, you know? That's a hard way of saying it, but we want it to be fun."
Sponsor sheets and special T-shirts for the walk — emblazoned with the "Mudder I'm Stuck Community Walk for Cancer" phrase — are available at local businesses. The T-shirts are $10, but Druken said that should just cover the cost of making them. He said the fundraising will hopefully come from the sponsor sheets.
The half-hour walk begins at the community centre at 3 p.m. on July 20, and will follow the same route as the area's Santa Claus parade. Druken said representatives with the cancer society will be on hand to collect sheets and money, and to issue tax receipts.
He said the response thus far, through word of mouth and social media, has been typically tremendous, given the tight-knit nature of the Shea Heights community.
"Everybody knows who's sick, and everybody knows who's got cancer, and everybody knows who's not well, and everybody knows who's got surgery," he said. "And we probably know a bit too much, but in hard times we stick together pretty tight.
"Like I always say, it's around the bay without the wharf."