Thirty-three years ago today the new flag of Newfoundland and Labrador was unveiled, replacing the Union Jack.

But after more than three decades, two designs compete for the hearts of people in the province. 

Designed by artist Christopher Pratt, the official flag incorporates geometric elements of the Union Jack, along with other elements meant to represent life in Newfoundland and Labrador.

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The pink, white and green is increasingly popular. (CBC )

However, an unofficial flag - a tri-colour pink, white and green - has flown in Newfoundland for more than 150 years. And in recent decades it has become an unofficial sign of Newfoundland and Labrador pride.

Public opinion split

Public opinion differs on which flag is the preferred one. 

"The tri-colour is supposed to be before Confederation and stuff," said Daniel Cook. "But for me, I was born in 1990, I don't remember that far back. So I identify with the official flag, personally."

"I love the fact that it represents the republic of Newfoundland," said Sara Reid, a fan of the tri-colour. "That's all good history there."

Carl Neary, the co-owner of Windco Enterprises, a flag and flagpole supply company in Portugal Cove-St. Philips, says his company sells three official provincial flags for every one unofficial flag.

Neary said customers tend to gravitate toward one design or the other. 

"People do either hate it or love it, there's no in-between," said Neary. "People still comment about it, and some people find the meaning and some people don't."