New app aims to help Newfoundlanders and Labradorians get healthy

A new mobile app that rewards users for adopting a healthy lifestyle launched in Newfoundland and Labrador Tuesday.

Carrot Rewards gives users loyalty points for achieving a healthy lifestlye

Social Rewards founder Andreas Souvaliotis and and MHA Sherry Gambin-Walsh launch Carrot Rewards in Newfoundland and Labrador. (Sherry Vivian/CBC)

A mobile app that rewards users for adopting a healthy lifestyle launched in Newfoundland and Labrador Tuesday.

Carrot Rewards allows users to gain points from loyalty programs — like Aeroplan and Cineplex's SCENE — by taking health quizzes and tracking daily steps.

"Carrot is an app that becomes your best friend very quickly because it's a little bit addictive," said Andreas Souvaliotis, founder and CEO of Social Change Rewards, the company who developed the app.

The app rewards users for installing it and referring it to a friend.

Newfoundland and Labrador is Canada's second province, after British Columbia, to adopt the program.

"It's proven extremely popular in British Columbia, Souvaliotis said. "We now have over 70,000 British Columbians using this thing every day."

Wellness tool for Newfoundlanders and Labradorians

"We have high rates of chronic illness in the province of Newfoundland and Labrador and this was an opportunity," said Sherry Gambin-Walsh, minister of seniors, wellness and social development.

"[It's] an opportunity for Newfoundlanders and Labradorians to engage and to increase their capacity for wellness."

Gambin-Walsh said in the 21st century there is a new way of doing things, and as a society we are engaged in our smartphones and in loyalty programs,

"[Carrot Rewards] is a really good opportunity at a low cost for us to enhance the wellness of the people of Newfoundland and Labrador," she said.

The app is the first of its kind in Canada and is free and available for download for iPhones and Android devices.

The Heart & Stroke Foundation, the Canadian Diabetes Association, and YMCA Canada are national partners with Carrot Rewards. 

Carrot Rewards is a federally-funded mobile app to reward Canadians for living a healthy lifestyle. (Sherry Vivian/CBC)