Marine Atlantic announced Tuesday that it will offer a 50 per cent discount on passenger fares between Port aux Basques and North Sydney for travel on select dates this summer.
Customers making reservations between Feb. 23 and April 3 can receive the discount on crossings Monday to Thursday between May 15 and July 15, 2016.
Discounts will not be applied automatically, and travellers will be required to use an online discount code or ask for the discount by phone. The promotion also includes some restrictions surrounding cancellations and changes.
Vehicle fares are not included in the discount.
Marine Atlantic said the discount will explore the demand for discounted off-peak sailings and help develop a future pricing model.
The corporation said it saw an 11 per cent increase in passenger traffic between Argentia and North Sydney while using a similar discount during the 2015 summer season.