A Newfoundlander whose recipe for maple-moose potato chips won a national competition says he is disappointed that Lay's is discontinuing the flavour.

Tyler LeFrense of Isle Aux Morts won a Lay's voting competition last fall for a new flavour of potato chips.

He said the company's executives told him during a conference call that the maple-moose chips are being withdrawn because they have not sold enough.

"[It was] a little bit discouraging, but that's all you can do about it," he said, adding that he understands the company's finding that a business case cannot be sustained.

LeFrense came up with the idea while he was making maple ham, and then tried the flavour with moose meat.

'It was fun, and it was different, and I enjoyed every bit of it' - Tyler LeFrense

LeFrense submitted his idea, and wound up winning a $50,000 prize after the public chose his recipe over three other finalists. Hundreds of thousands of entries were submitted in the competition.

He told CBC News it was a fun ride while it lasted.

"It was definitely one of those once in a lifetime experiences. There is nothing I have done in my life so far that can compare to this past year," he said.

"It was fun, and it was different, and I enjoyed every bit of it."