Labrador MADD chapter rallies to stop drunk driving

More than 170 vehicles stopped traffic and honked horns through Labrador City and Wabush on Tuesday evening — all part of western Labrador's annual Don't Drink and Drive Motorcade.

Impaired driving kills 4 Canadians every day

Royal Newfoundland Constabulary Insp. Paula Walsh addressed the crowd, after the rally concluded on the Wabush Shopping Centre parking lot. (CBC)

Motorists in Labrador City and Wabush were forced to sit through a rare traffic jam on Tuesday evening.

More than 170 vehicles stopped traffic and honked horns — all part of western Labrador's annual Don't Drink and Drive Motorcade.

Volunteer Gail Pike said events like this one weren't always a big draw.

"The last few years have been very slow, and we thought we were going to rethink it," said Pike. "But I think people are now getting the message."

Volunteer Josephine Gaulton-Rowe said a death caused by drunk driving is no accident.

MADD volunteer Josephone Gaulton-Rowe says people can assist police by calling in suspected drunk drivers. (CBC)

"Impaired driving, when there is a crash, it's a crash ... it's not an accident — they're 100 per cent preventable," said Gaulton-Rowe.

She added that all it takes to stop a drunk driver is to call 911.

"And some people kind of think, 'I don't know if they're impaired' – they don't have to – that's what the RNC does. All they have to do is suspect it, call 911 and they [the Royal Newfoundland Constabulary] take it from there," she said.

RNC Insp. Paula Walsh said people are rallying together in western Labrador.

"It's a community that really has registered that drinking and driving is absolutely not acceptable — and will not be tolerated," said Walsh.