Labatt boycott not affecting beer sales during strike

Despite a seven-month strike at the Labatt Brewery in St. John's, the boycott requested by the plant's striking workers is having little to no effect on the company's beer sales.

Liquor corporation figures show no erosion in numbers during labour dispute

Labatt says it has maintained its market share over the past seven months, even though striking workers have been calling for a boycott on the company's products. (CBC)

Despite a seven-month strike at the Labatt Brewery in St. John's, the boycott requested by the plant's striking workers is having little to no effect on the company's beer sales.

About 50 employees have been off the job since late March, when a wildcat strike preceded a legal walkout that started April 10.

The Newfoundland and Labrador Liquor Corporation said the company's beer sales are holding their own.

Labatt spokesperson Wade Keller agrees.

"We're very fortunate to have maintained our market share over the last seven months," he said.

Keller said Labatt is being rewarded because of its sponsorship efforts.

"The company gives a lot back to Newfoundland and Labrador, and the people there appreciate that," he said.

NAPE members, who were in St. John's for a convention, held a protest at the Labatt plant on Oct. 24.

The union was not available for comment on Tuesday.

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