The trial for a former senior editor at the Newfoundland Herald got underway at provincial court in St. John's on Monday.

Kevin Kelly is charged with luring a girl under the age of 16 over the internet.

Kelly is best known as a former editor at the Herald and also as a DJ and music writer in the St. John's area.

He also did some work with a modelling agency. The court was told on Monday that it was in this capacity he came into contact with the teenager involved in the complaint.

The girl's mother told the court Kelly made contact with her daughter over Facebook, offering to help with a modelling career.

She said matter came to a head in January 2012, when she learned of the conversations between Kelly and her daughter and then contacted police.

To date, the court has not heard the nature of the conversations between Kelly and the teenager, but they led to the charge of internet luring.

The charge spans a timeframe from December 2011 to January 2012.

At one point, the girl decided not to go ahead with the charge. The mother testified her daughter said she "didn't want to ruin his life," although she later wanted the charge reinstated.