Two local companies have teamed up to make a new pin to commemorate the 100-year anniversary of the battle at Beaumont-Hamel.
The Golden Tulip jewellery shop and Anaconda Mining have worked together to produce a gold forget-me-not pin to benefit the families of local war veterans.
According to The Golden Tulip co-owner Julie George, the 100-year anniversary of the tragic events at Beaumont-Hamel marked the perfect time to give back.
"We stuck to the forget-me-not because this is the real symbol of remembrance for Beaumont-Hamel," she said.
"There's three flowers on it. That's for the past, present, and future of the Newfoundland regiment."
The centre of the pin is made from Newfoundland gold provided by Anaconda Mining, and George said that's a huge source of pride.
"Newfoundland is the only producing gold mine right now in the whole of Atlantic Canada," she said.
"It's really very exciting for us."
Husband and wife team
The pins were designed by George and made by her husband Terry in the basement of their shop on Water Street.
After the first pin was made, the remainder were sent to manufacturing.
In total, 500 limited edition pins were made in honour of the first soldiers who signed up to go overseas in 1916 with the Royal Newfoundland Regiment.
The pins are now available at the Golden Tulip for $250, and all proceeds will go to the Community Foundation of Newfoundland and Labrador's Maple Leaf Fund, which provides emergency funding to veterans across the province.