This is not any other Thursday night in Labrador City.

Inside the town's arena, a race announcer fills the ears of hundreds of snowmobiling fans and gawking citizens, everyone embracing the pageantry and pomp that is the Cain's Quest Fan Night and cheering wildly as each team enters through a flurry of pompoms, cheerleaders and classic rock. 

"Everybody is on a different high here now," remarked racer Gary Travers, who has watched his hometown transform in the last few days into a community plastered with Cain's Quest signs, banners and shows of support.

"Everybody is enjoying what this has brought to Labrador. This has brought a lot to the economy. It's overwhelming for everybody."

Local celebrities

Travers has a few Cain's Quests under his belt, along with these Fan Nights, where the competitors align their machines along the outer edge of the rink. It's part meet-and-greet, part shop-talk, and all party, just 24 hours before the gruelling, 3,500-kilometre race kicks off.

Cain's Quest Gary Travers and grandkids

Racer Gary Travers and his Cain's Quest fan club — his grandkids. (Lindsay Bird/CBC)

But Travers' teammate, rookie Jamie Butt, going through the experience for the first time, has found himself transformed from an IOC mine worker into a bit of a local celebrity.

"There's a lot of difference. Everyone's coming up to you, meeting you, greeting you, shaking your hand, wishing you luck," said Butt, surrounded by supporters sporting Team CSR hoodies.

Cain's Quest 2016 Team 6 snowmobile

Rookie Jamie Butt will be riding with this message from his daughter inside his windshield. (Lindsay Bird/CBC)

"Family, friends, it's overwhelming, the amount of support that we got from them, right?" added Travers.

Out-of-towner impressions

Fan Night, and the first few days in Labrador City, are perhaps even more surreal for the out-of-towners.

"To see all the sleds, all the guys, all the support crews. You wouldn't believe it 'till you [have] seen it," said racer Wes Juszku, who travelled here from St. Catharines, Ont., and who perhaps didn't realize there would be such fanfare before the big race.

Cain's Quest Team Juzsku-Powell

Racers Wes Juzsku (far left), and teammate Tony Powell (far right) and their three support team members say the atmosphere in Labrador City is surreal. (Lindsay Bird/CBC)

"[The] community is very wrapped up in it. [The] people are amazing … everyone's just done everything they can for us, everybody we've met."

The biggest source of stares in the arena —and the town — surrounds the racers from Finland: it seems like snowmobiling addicts eye their fancy sleds wherever they go.

Cain's Quest Team Wild Nordic Finland

Team Wild Nordic Finland's snowmobiles have caused quite a stir in Labrador City. (Lindsay Bird/CBC)

"We were surprised, because, going dining, or stuff at the gas station, people are like, 'Yeah, you're the guys from Finland!' and it's like, 'Whoa.' It's weird," laughed racer Sami Päivike, adjusting to the notoriety.

During Fan Night, teenagers form a circle and fawn over the Finns' Lynx-brand machines, the first to be raced in North America, as the two competitors and their support members graciously answer every snowmobile question under the sun.

Cain's Quest 2016 fan night

Intercontinental snowmobile shop talk: Finland's Sami Paivike (left) swaps stories with Labrador City's Gary Travers and Jamie Butt. (Lindsay Bird/CBC)

"The hospitality over here, and people are so happy and smiley and supportive all the time, so it's fantastic to be here," said Päivike.

Cain's Quest: the next generation

There's no lack of amazing sights on Fan Night: from the handmade, traditional snowshoes strapped to the machines of Sheshatshiu's Team Malleck Boys, ready for the deep snow, to co-ordinated dancing and signing courtesy of a teenaged dance troupe, to babies dressed in Ski-Doo gear.

Cain's Quest Team Malleck Boys

Didier and Randy Malleck of Team Malleck Boys pose for pictures on Fan Night. (Lindsay Bird/CBC)

And all this hype, along with the continuous buzz of sleds that fill the town's streets day and night this week, has definitely left an impression on some of the young snowmobilers of Labrador City.

"It's awesome! I like seeing all the Ski-Doos!" said Nicholas Hillier, 11, as he and his friends high-fived every racer who walked by.

"My dad's a part of it," said Blake McDonald, 12, adding he hopes to join his father on Cain's Quest one day. "Because I really like Ski-Dooing."

Cain's Quest fans

It's never too young to get addicted to Cain's Quest. (Lindsay Bird/CBC)

All this, while the wind howls outside, a miniature version of what Mother Nature will throw at these men in just 24 hours time.

A fact not lost on Jamie Butt, as the weight of what's to come tomorrow looms over Fan Night.

"I just want to get at it, get 'er done."

And while finishing the race is far from assured, at least Butt will head out into the wilderness knowing he has the support of Labrador City behind him.

Cain's Quest Fan Night in the Labrador City Arena

The Labrador City Arena Thursday night, full of snowmobiles and the people who love them. (Lindsay Bird/CBC)