Karen Oldford, the mayor of Labrador City says Facebook advertising is making it easier for her town to crack down on illegal businesses. 

Last week, Labrador City resident Nick Blake updated his Facebook status to say he was offering his service as a designated driver for local residents out on the town. Blake's Facebook settings were open, so that meant his post could be seen by anyone.

"If you advertise publicly a service, then you don't know who your client or customer is going to be," said Oldford. 

Someone complained to the town that Blake was operating an illegal business.

Town must follow up, says mayor

Oldford said the town was obliged to follow up on Blake's service to protect local residents. 

"We don't want to see him put himself in that position where he's increasing his liabilities by publicly stating he's offering a service," said Oldford. 

Oldford said Blake's service was unusual, but the town takes complaints about local business and services advertised on Facebook seriously.  

"It could be business, it could be somebody concerned about the safety of what they're possibly eating, was it done in a proper kitchen? How can they be assured of the cleanliness?"  

Oldford said if the town could take action against anyone offering goods or services on Facebook without proper licences or permits.