A Scottish artist has breathed new life into the face of Crystal Head Vodka, the St. John's-distilled spirit that is best known for a skull-shaped bottle and its connection to founder Dan Aykroyd.
Nigel Cockerton, a Scottish forensic artist, used his skills to reconstruct a human face based on the shape of the glass skull. His work shows a man with a wide grin.
Aykroyd, the Canadian actor, comedian and businessman who helped launch Crystal Head, likes what Cockerton has produced.
When the company saw the photos of Cockerton's work, it shared them with its 95,000 Facebook followers.
"Wherever Crystal Head Vodka can help science, we're happy to pitch in," Aykroyd said in an interview.
Cockerton started by filling in the sockets and adding facial markers.
Then through a reconstruction process used by law enforcement and historians to identify human remains, the glass skull's unique facial features began to take shape.
When Aykroyd saw the finished product, his biggest surprise was to see that it was the face of a man.
"I used to call the head, Joy because she used to bring us so much joy," said Aykroyd. "And it always seemed to me to be a smaller skull, a 750 [milliletre bottle], and I always thought it might be a woman's skull anatomically."
Despite this surprise, Aykroyd thinks the design puts a good face on their vodka.
"I think the face says intelligent, sophisticated taste, discriminating taste, and has a kind of an old world soul to it," said Aykroyd. "So that's all perfect for tying in with our product."
One other aspect of the design was much to Aykroyd's relief.
"I'm glad that it's not mine," he says.