The driver of an ATV that crashed into an ambulance on Newfoundland's west coast on Friday has died.

The accident happened shortly after 11:00 a.m. on the divided highway of the Trans-Canada near Pynn's Brook. 

An ambulance was heading east, travelling about 80 kilometres an hour, while the male driver on the ATV was trying to cross the highway at the same time.

Police say the middle-aged man flew from the vehicle, hitting the front windshield of the ambulance.

The man was taken to hospital, but later succumbed to his injuries at Western Memorial Hospital in Corner Brook. 

At the time of the incident, the ambulance was not responding to an emergency and was transporting a female patient, who was not injured. Another ambulance arrived and took the woman to Norris Point.

RCMP had closed one lane of eastbound traffic for a number of hours to collect evidence and investigate the crash.

The victim's name has not been released.