After a dramatic drop in the number of students studying computer science following the dot.com bubble bursting, the number of people in the program is on the rise.
Enrolment in computer science at UNB dropped by half in the early 2000s.
But now the industry says there are more jobs than graduates from computer science programs.
In 2006, UNB decided to send recruiting teams to schools to get high school students thinking about computer science as a field of study.
Now the recruiters are targeting students as young as Grade 5.
The recruiters explain computer basics to the young students, such as how computers use 0s and 1s as signals.
Recruiter Genevieve Audet-Perron says they try to explain "what's going on inside a computer in a simple way."
"Because it's not rocket science, it's just computer science," said Audet-Perron. "It's just computer science. It's only ones and zeros."
Recruiter Amanda Gilkes is actually a forestry grad.
"We encourage students to really recognize the fact that they can combine their interests," said Gilkes. "And if you're interested in computer science you can combine that with other things, like forestry for me, or environmental management.
"Or if they're interested in law, they can combine their knowledge of technology with their knowledge of law, and make a career with that.
So we really encourage students who know exactly what they want to do, to question how technology is used in that field, and how would having the computer science skills help them move further in that field in something they are already thinking about," said Gilks.
The effort seems to be working, she said.
"Our numbers went up 47 per cent. So we're almost back to the pre-crisis numbers."