NB Liquor sales up in 2011
CBC News
Posted: Sep 28, 2011 8:00 PM AT
Last Updated: Sep 28, 2011 7:45 PM AT
Related
Spirit sales weren't up as high as beer and wine sales were in New Brunswick this year, reports NB Liquor. New Brunswickers proved they love their booze as sales for NB Liquor were up this fiscal year.
Sales to the public were $283.6 million — 68.8 per cent of NB Liquor's total sales.
"NB Liquor achieved growth and encountered challenges across various markets in 2011," said Daniel Allain, president and chief executive officer of NB Liquor in a news release.
"The global financial crisis, which caused a rise in food and gas prices, left consumers with less disposable income in the year and contributed to the reduction of 100,000 retail transactions compared to 2010."
The beer category saw sales of $229.6 million in 2011 compared with $228.6 million in 2010. Beer is NB Liquor's top selling product.
The 2.9 per cent beer volume decline in 2010 was blamed on several factors, including weak economy and no concert events in Moncton.
Wine sales also increased by 6.1 per cent — to $68.3 million in 2011 from $64.4 million in 2010.
Argentine, Canadian and American wines led the growth, while former popular choices such as Australia and France showed declines in sales.
While cocktail trends have been seen in other places, it seems New Brunswick has been slow to pick up on it. Spirit sales, while up by one per cent, were actually down in volume by 0.6 per cent.
The Crown corporation offers more than 1,875 products, including wines, beers, spirits and coolers.
Share Tools
Latest New Brunswick News Headlines
- Fredericton mom told to stop breastfeeding at public pool
- A Fredericton mother is speaking out after a lifeguard asked her to stop breastfeeding her daughter at the indoor public pool. more »
- MS liberation therapy fund should end, Parrott says
- Independent MLA and retired surgeon Jim Parrott is calling on the provincial government to stop spending taxpayers' money on a controversial treatment for multiple sclerosis. more »
- Dog taken amid allegations of abuse reunited with family
- A dog that went missing in Saint John earlier this week amidst online allegations of abuse and neglect has been reunited with its owners. more »
- Heavy rainfall forecast prompts flood warnings
- Environment Canada has issued a heavy rainfall warning for New Brunswick with as much as 120 millimetres of rain expected to fall in central, southeastern and southwestern regions by late Saturday. more »
Must Watch
Top News Headlines
- Royal Bank pledges not to outsource jobs for cash savings
- Royal Bank has promised it will never outsource a Canadian job to a foreign worker solely to save money. more »
- Washington police blame bridge collapse on Alberta trucker

- Washington State police say an Alberta trucker was responsible for hitting a steel beam precipitating a bridge collapse on one of the busiest routes in the American northwest. more »
- Man accused of killing child in patio crash granted bail
- Emotions ran high in a packed Edmonton courthouse Friday as Richard Suter, accused of causing a crash into a restaurant patio that killed a young boy, was granted bail. more »
- Senators' unlikely playoff run ends in Game 5 disappointment
- The Ottawa Senators can't hang their heads after a 6-2 loss in Game 5 ended their improbable run to the second round of the NHL playoffs, but questions abound whether their 40-year-old captain will hang up his skates. more »
- Fredericton mom told to stop breastfeeding at public pool
- Dog taken amid allegations of abuse reunited with family
- Rothesay man charged with 2nd-degree murder
- Heavy rainfall forecast prompts flood warnings
- Joe Oliver challenges Trudeau's west-east pipeline 'tone'
- Saint John carpenters lowest paid in country
- MS liberation therapy fund should end, Parrott says
- Teen dies after falling from moving vehicle
- Rescue attempt over for New Brunswick fishermen

