Ruth Murgatroyd, executive director of the York Sunbury Museum in Fredericton, says visitor numbers were up about 25 per cent in July from last year. (CBC)

Officials in New Brunswick's three largest cities say tourism is up this year, though total provincial numbers won't be released until mid-August.

City officials in Fredericton, Moncton and Saint John all say they've seen increases in tourism, compared with 2009.

Saint John struggled last year with poor weather, but Erin McKay of Tourism Saint John said the summer of 2010 has been a wonderful season.

"We've had lots of festivals, cruise [ship traffic] is up, the weather has been great, lots of people are definitely coming to the city," she said.

Moncton officials said in early July that the number of people visiting attractions was up between five and 20 per cent, and those numbers were before the World Junior Track and Field Championships brought thousands of people to the city.

Ruth Murgatroyd, executive director of the York Sunbury Museum in Fredericton, said visitor numbers were up in June. And in July, there was at least a 25 per cent increase from last year.

"I notice our Quebec visitation is up from last year, so we have a lot of people coming in and taking advantage of our exhibits that we have in French," she said.