Three young people were killed and two others critically injured in May when their car slammed into a tree in southeastern New Brunswick. (CBC)

NB Liquor, the provincial Crown corporation that oversees alcohol sales in New Brunswick, will sponsor a video to address the problem of teenage drunk driving.

Already this year, several young people in New Brunswick have died as a result of fatal accidents involving alcohol.

Produced by Mothers Against Drunk Driving, the video will be shown in all 56 of New Brunswick's high schools this year and next.

"This video, I understand, has a huge impact on educating young drivers on the deadly consequences of drinking and driving," said Premier Shawn Graham.

"So, any time that you can change habits or better inform young drivers of these consequences, then we have a social responsibility through NB Liquor to provide the tools to MADD Canada to see these videos being promoted in our school system."

NB Liquor contributed $200,000 to the project and is committing an additional $162,000 through an in-store donation program. The two-year commitment also includes 50 per cent of revenues from the sale of reusable bags.

The video, Shattered, features three scenarios in which young people are faced with decisions concerning drinking and driving.

"Some of them end up that the teens make a proper decision, and some of them end up in very deadly consequences," said Andy Murie, chief executive officer of MADD Canada.

"So, what we're hoping is, as teens make decisions about drinking and driving, they'll think of the scenarios and make a positive choice."

This is the first time a MADD production such as this has reached all the high schools in a province.