Donna O'Rielly, 54, is originally from Isle aux Morts, on Newfoundland's southwest coast. (RCMP)

The family of a woman originally from Newfoundland, who's gone missing in New Brunswick, believes she was abducted.

Donna O'Rielly, 54, left her job in a mall in Moncton Friday night. Family members said they haven't heard from her since then.

It was stormy when she left work and there weren't many people around. Her family believes she was taken somewhere against her will.

"That's the only conclusion we can come up with. There's really, really absolutely zero doubt in anyone's mind who knows my mom that this is anything of her own accord," said her daughter, Karen Streek.

"All we know is she didn't make it to her car and there's no way she left us willingly."

O'Rielly, who grew up in Isle aux Morts, in southwestern Newfoundland, was working at a tax return kiosk in New Brunswick.

Security cameras show her leaving the mall but she didn't get in the car she drove to work. It was found in the parking lot at the Highfield Square mall where she parked it Friday morning.

"All evidence showed that she never did make it to her car in the parking lot," said Streek.

Donna O'Rielly and her husband Harold raised their family in Gander, in central Newfoundland. They moved to Moncton in 2004.

Her daughter said O'Rielly has two grandchildren and was looking forward to the birth of her next grandchild.

Her husband retired recently and on March 9 they're booked to go to Florida for a vacation.

"This is probably one of the most happiest times of my mom's life right now. All of us feel like we're in some kind of horror movie here. That this doesn't really happen, you know. It's Moncton. It's the last thing you expect when you get a phone call in the middle of the night on a Friday night."

Her family fears she's been taken out of Moncton and is trying to get her story told as widely as possible in case she's spotted.

Harold O'Rielly is from St. Brendan's, northeastern Newfoundland. Family members from Newfoundland have already started arriving in Moncton to offer support.

"Everybody loves my parents. We can't imagine who would do it but we can't imagine any other scenario," said Streek.

Police are continuing to look for O'Rielly. They said Monday's heavy snowfall made the search for her more difficult.

"Well, with the weather, you know, that is a concern. If she's out in the weather we want her located. If anybody has any information or they think they've seen her don't be shy, please call us with that information," said RCMP Const. Chantal Farrah.