Denise Dow says she has spent her life savings on her Strong & Free business idea. (CBC)Two Saint John area entrepreneurs are living out their own Olympic dream, setting out on a cross-continent tour to promote their patriotic products.

Denise Dow, the owner of Strong and Free Emblem, rolled out of Quispamsis on Friday with her partner, Patricia Gallagher, in a giant RV adorned with flames and their emblem — three maple leafs with the slogan "Strong & Free."

The pair is spending thousands of dollars driving to the Olympics in Vancouver, hoping their made-in-New Brunswick products will win golden reviews.

'We've needed this for a long time, and it's time for Canadians to make a statement about our great country. And that's what keeps me going.'—Denise Dow, Strong and Free Emblem

"I have bet the farm on this one," said Dow.

"But all indications that I get back from other Canadians is, 'Good for you.' You know, we've needed this for a long time, and it's time for Canadians to make a statement about our great country. And that's what keeps me going," she said.

Dow hatched the business idea a few years ago after seeing the eagle symbol proudly displayed on many homes in the U.S.

The Strong & Free product line, which includes hockey jerseys, plaques, pewter key chains, decals and magnets, is now carried by hundreds of Wal-Mart, Zellers, Sears and Canadian Tire locations across Canada.

The Strong & Free RV will be Dow's rolling billboard in Vancouver. (CBC)Dow's determination also earned her an appearance on CBC's Dragons' Den, where she pitched Strong & Free to a panel of merciless tycoons. But the episode hasn't aired yet and Dow isn't allowed to say how she did.

"I feel very fortunate that I can live my dream and have so much fun doing it, and sharing it with so many people," she said.

Dow and Gallagher aren't licensed to sell at the Olympics, but they're counting on their portable billboard doing the trick.

"Literally just driving through the towns and in the city in Vancouver and up to Squamish is a huge marketing opportunity for us. So it's about visibility," said Gallagher.

They also plan to give away samples of their products.

The pair will motor back east in March, pitching their New Brunswick products to Canadians all the way home.