New students at a Saint John high school start the school year with their faces being coloured with markers by upper-year peers, part of a hazing ritual the principal said has become less severe in the face of an administrative crackdown.

Grade 9 students at Simonds High School, called rookies, are traditionally initiated during the first two weeks of the school year.

School principal Gary Keating told CBC News that stopping hazing has been a priority at the school since he became principal eight years ago.

As part of the crackdown, any student found hazing a new student on school property will be suspended for a day. If caught again, the student will be sent home for the rest of the week.

Despite the punishments, Keating said, some students continue to haze their fellow classmates.

"I have kids myself that have gone through school, and I know that it happens. It's kind of a ritual," he said.

Rookie James Byer had his face coloured black and blue with markers, his nose painted red and profanity written on his arms and chest as part of his initiation.

"I knew it was coming," he said.

Ryan Nelson, a Grade 10 student, said the hazing rituals are good-natured and most students accept the tradition. He said the reasons for hazing are simple: "I got rookied two years ago, and now I'm getting my own revenge."

Keating said the school needs help from parents to stop the annual ritual. "Parents have to be involved in this also to help us make sure that these markers and these white-out things don't come to school by not buying it for their kids."