Rather than skiers and snowboarders gliding down Crabbe Mountain in Central Hainesville, N.B., on Saturday, snowmobilers raced up the slope.
Crabbe Mountain closed one of its runs to host the first snowmobile hill climb.
Snowmobiles raced to climb the 500 foot vertical drag strip to claim not only bragging rights, but some prizes as well.
Snowmobiling drag races up the mountain are something new for the hill, said Andrew Cuthbertson, Crabbe Mountain's marketing and sales manager.
"Everybody wants to get out on the snow and the snowmobilers are keen. So we thought this might be a new way to get some new people exposed to the mountain and show them what's going on here."
The event comes as a bit of a replacement for sledders after the annual Easter Seals charity snowmobile drag race was cancelled earlier this winter due to poor weather conditions.
There were seven categories for the registered racers to compete in.
The chance to race, even up a vertical drag strip, was a welcome challenge for racer Mark Harris.
"I'm here to go up that hill a few times, and it might cost me some money, but I'm going to have some fun, support a local event, and it will be a pretty good time," said Harris.
When asked if he had ever tried drag racing up a mountain, Harris said he hadn't.
"Oh, I've done some straight ones but nothing too fancy."
The fastest of the racers up the hill got to have their names posted on the first ever trophy for the event.
Cuthbertson said if the event was successful, it will be held again in 2017 to give the winners a chance to defend their title.