Saint John artist launches pop-up gallery in suburbs
Artist Sarah Jones learns to think creatively while building business, explores new ways to market artwork
Saint John artist Sarah Jones is building her business one experiment at a time, this week's being a pop-up gallery in the suburbs.
Jones said she is always keen to see new faces and set up shop in the Kennebecasis Valley.
"We're always trying to reach a new audience or people who haven't been to an art gallery before," she said.
Jones, a graduate of Queen's University, has learned to think creatively when it comes to marketing her work. A few years ago, she produced 100 small canvasses in 100 days, priced at $100 each, all of which sold out.
Now, she's aiming to spread the word to talk about who she is, what she does, and where people can buy her art.
"I love the idea of a pop-up. I think it's really cool," Jones said.
"It's more popular in larger centres – in Montreal, Toronto and Vancouver. You don't see any here, but it's really easy to do."
Jones also offers subscriptions to her work. Fans simply have to pay an annual fee and they will receive four paintings per year in the mail, an idea inspired by the magazine world.
Hope Hunter, a supporter of Jones, said the experiments are a wise move for an artist who is trying to get their art out into the public.
"I love Sarah's work and I think the pop-up gallery is a great idea to get more exposure for her work," Hunter said.
Jones said she plans to try more pop-ups in the future around New Brunswick and possibly Maine.
With files from Rachel Cave