Radian6, a social media monitoring company, plans to create 300 new full-time jobs in Fredericton and Saint John.
The provincial government will provide a $3.8-million payroll rebate to help the company expand its workforce, said Economic Development Minister Paul Robichaud. He made the announcement in the legislative assembly Wednesday.
The money will come from Invest NB, a provincial Crown agency intended to promote economic growth.
Robichaud expects the expenditure will contribute about $8.5 million to the province’s gross domestic product annually.
"Information and communications technology is one of our priority sectors because we recognize it is poised to meet the challenges of the future and offers tremendous growth potential," he said in a statement.
"Radian6 and Salesforce.com have become household names in New Brunswick."
Radian6, founded in 2006, was acquired by Salesforce.com in March 2011 for $326 million.
At that time, the company had about 300 employees, including some in U.S. cities, such as New York, Boston, and Chicago.
Radian6 tracks what's being said about products on social media websites, such as Facebook, Twitter and blogs.
Its clients include global giants, such as Dell, General Electric, Pepsi and Molson.