A group of women from Point Church in Miramichi are giving female graduates in the city a chance to wear the prom dress of their dreams, free of charge.
"When my daughter graduated in 2011, it was something that I wanted to do and last fall, I talked to some ladies who I discovered had the same dream," said Dale Drysdale, one of the organizers of Project Prom Dress.
"We got together and it just seemed like everyone was sitting on the edge of their seat waiting for this to happen and then it just exploded."
The project involved two events: a dress drive, and a day of shopping for the young ladies.
The Point Church basement was transformed Saturday morning to resemble a bridal or prom studio, complete with cupcakes, soft lighting, dozens of mirrors, and comfortable furniture.
A local furniture store donated the decor for the day.
"Our goal was to provide a stress-free experience for the girls because prom can be quite expensive so we wanted them to come in to have free everything," said Drysdale.
One stop shop
Maddison Sark, a future graduate of Miramichi Valley High School, knew she wanted to go to university in P.E.I., but was holding off celebrating before she found a prom dress.
"Me and my mom were saving up. I have two jobs, so I was going back and forth," she said.
"I was nervous coming in, but people were extremely nice to me and I couldn't believe it."
Sark walked away with a bright fuschia dress, embroidered with rhinestones. All dresses were donated to Project Prom Dress from previous graduates, or local boutiques.
Graduates were also welcome to select shoes from the wide selection that was available, and were able to enter to win their first six choices of jewellery, which will be drawn later in the week.
The event brought together several local businesses as sponsors, and an army of women, dressed in black, acting as "personal shoppers," who were ready to serve the future prom goers.
Toby Marr, an amateur seamstress, drove two hours from Moncton to alter dresses and provide fittings for graduates who had chosen their gowns.
"I spent many years making lots of figure skating dresses and a prom dress and I love to sew and create," said Marr.
"I asked if I could come and help out and I think it's just a wonderful thing they're doing for the girls in the Miramichi."