New Brunswick is being promoted as a tourism destination on a big screen in New York's Times Square, Tourism Minister Trevor Holder has announced.
A 15-second video showcasing the Bay of Fundy experience will run on the CBS screen at least once an hour until the end of June, he said.
About 1.5 million people pass through Times Square daily.
"Our government has recognized that the way to market an area successfully as a world-renowned destination is to showcase something unique and unmatched worldwide," Holder said in a statement. "The Bay of Fundy provides that for us."
Holder does not mention how much the promotion will cost, but says the government was offered the "discounted advertising opportunity" after the promoters responsible for the Times Square screen saw a recent print ad featuring the Bay of Fundy and were "intrigued."
"The Bay of Fundy is a one-of-a-kind natural wonder that has gained recognition because of the New 7 Wonders of Nature campaign, and we are seeing continued interest in visiting the province because of this unique experience," he said.
The Bay of Fundy — located between Nova Scotia and New Brunswick — was the only Canadian finalist shortlisted for the New 7 Wonders of Nature, but did not make the final cut.
The Bay boasts 15-metre high tides, the highest tides in the world.
About 100 billion tonnes of seawater flows in and out of the Bay of Fundy during one tide cycle — more than the combined flow of the world's freshwater rivers.
During low tide, visitors can walk on the ocean floor.