A town in New Brunswick, already known as the french fry capital of the world, is hoping to get into Guinness World Records with a new french fry mural of a covered bridge.

Florenceville-Bristol's tourism co-ordinator Charles Walker was looking for a way to promote the town, which is home to McCain Foods Ltd., the largest producer of french fries in the world, when he came up with the idea.

nb-french-fry-mural-florenceville

The french fry mural depicts trees and water, as well as a covered bridge. (Catherine Harrop/CBC)

"We're hoping as this is a new thing, unique, that they may hone in on this, and who knows, maybe it'll get in the 2014 edition of Guinness World Records," for the largest mural made with french fries, said Walker.

There is no present record, he said.

The northwestern town is working in partnership with McCain, the Potato World Museum and artist Kerry O'Toole on the project, which will also coincide with National French Fry Day on Saturday.

O'Toole, who is known for his wooden furniture and metal sculpture outside the Beaverbrook Art Gallery in Fredericton, says he's used to coaxing materials into unusual shapes. But he has never shingled a roof with french fries before.

'I thought they were talking about sculpture, you know, like I normally do … and he said, 'No, we want french fries,' and I said, 'What?'' —Artist Kerry O'Toole

"They had phoned me and asked me to do this sculpture and I thought they were talking about sculpture, you know, like I normally do wood or, and he said, 'No, we want french fries,' and I said, 'What?""

O'Toole was hired to create a mural with a mash up of curly fries, shoestring fries and crinkle fries.

"I'm just basically dipping them in the glue and laying them down like building blocks," he said, noting they're only partially cooked so they will stick to the 1.2 metre by 2.4 metre board.

He's lost track of how many many fries he's used so far, but they may have to be counted for Guinness.

Documenting process

O'Toole hopes to hand-tint the mural, which depicts the footing of a covered bridge, water and trees, provided it dries on time for National French Fry Day.

Meanwhile, photographer-videographer Jean-Pierre La Forest is documenting the process, taking a photo every six seconds.

"For the time-lapse, I'm doing about 3,400 photos a day, so to store all those files and manage it, that's quite a fun challenge," he said.

The mural will be put into cold storage until the town knows whether Guinness is interested.

Guinness receives more than 40,000 submissions every month, officials said.