Organizers of an outdoor event welcoming the arrival of rain isn't the most common occurrence.
But when one of the key ingredients to a successful International Mud Day is water, both the planners and participants looked on at the late June downpour with a grin.
"We couldn't have asked for better weather, which is a bit ironic," said Aaron Kennedy with the town of Quispamsis.
The event did carry a "rain or shine" warning, but Kennedy was pleased to see the former arrive at the same time the festivities began.
The spirit behind International Mud Day is to encourage a connection between children and the Earth.
It's difficult to find a more direct connection to the planet, than a face full of mud.
"Young people we all know spend a little too much time on iPhones or X-Boxes," said Kennedy, "so to get them out and being part of Mother Nature and connecting like this, I think it's a great event."
The grass next to the Quispamsis BMX Dirt Jump Park was converted into a muddy wonderland.
Dozens take part
Several plastic wading pools were filled with dirt and water, which more than 50 children were pleased to prance about in.
Sponges and plastic cups made the messy fun a little easier to spread, but many kids were happier sinking their hands directly into the muck.
"I like just getting people," said Jessica Doody while taking a break from a mud fight.
She and her sister Julie, both covered head-to-toe, thought it would be difficult to pass up puddles when the event was over.
While there was a large sheet of plastic laid down as a slip-and-slide, most kids opted to help each other get as dirty as possible.
Teenager Samuel Fowler and his friends took turns splashing muck at each other while sitting in a wading pool.
"It's quite soothing actually, it's nice," he said, just as a child emptied a cup of mud on top of his head.
"I don't even know this kid," he admitted with a grin, "I just met him five seconds ago."
As much fun as the kids were having, some of the biggest smiles came from the parents.
Most looked on from underneath umbrellas, striving to stay dry and clean while the messy chaos ensued.
"I'm just enjoying watching," said Melissa Morrell, while her daughter roamed with a pack of muddy girls.
"This looks to me like every child's dream," noted Morrell, while pointing out the event went against the usual conventions of parental advice.
"It's normally 'stay out of the mud, stay out of the mud,' and today it's 'Go get muddy!'"