The accident occurred on Highway 7, near the Geary exit. (Google Maps)

Traffic on Highway 7 continues to be rerouted after a head-on collision claimed the life of a pickup driver on Monday morning.

The fatal crash occurred between Saint John and Fredericton, near the Geary exit, at about 7:30 a.m., say RCMP.

A northbound pickup truck crossed the centre line and struck a transport truck, said Cpl. Chantal Farrah.

The man driving the pickup truck died at the scene. His name has not been released while next of kin are notified.

The driver of the transport truck was uninjured.

Traffic is being detoured on Route 101 while an accident reconstructionist investigates the scene.