The victim was struck in the head with a piece of metal at the Pepsi bottling plant. (Moncton Industrial Park)

A 37-year-old man is dead following a workplace accident at the Pepsi bottling plant in Moncton on Monday morning.

The man, who worked for an outside contractor, was struck in the head with a piece of metal, said Paul Bourque, WorkSafe NB's assistant director of the southeast region.

Workers were using a forklift to pry a piece of metal off of a storage racking system when the metal broke free and struck the man, he said.

The investigation is ongoing, said Bourque.

Firefighters were called to the Pepsi plant at the Moncton Industrial Park at about 9 a.m., said Chief Eric Arsenault.

"Firefighters attended to the person they did CPR, they did everything they were trained to do to keep the person alive," he said.

"Unfortunately, the trauma that he received was fatal."

The plant is located on Henri Dunant Street.