The call from labour groups for New Brunswickers to boycott Covered Bridge Potato Chips during a strike that started earlier this week is drawing mixed reviews.

The 32 members of United Food and Commercial Workers Local 1288P walked off the job this week and have been picketing outside the Hartland factory.

Carl Flanagan, a union official, said the striking workers will be dropping leaflets at stores, such as Superstore, Sobeys and Costco, to promote their call for customers to keep those bags of Storm Chips on the shelves.

"We are not asking them to stop buying altogether, just help us get this employer back to the table so we can reach an agreement," he said.

The company released a statement Tuesday saying "a relatively small percentage of our production employees" were on strike.

"We want you, our loyal chip fans, customers and suppliers to know that this is just a small bump in the road that many family–run businesses encounter and we are motivated to getting past this," the statement said.