Montreal was awash in all the colours of the rainbow on Sunday as the 30th edition of the city's Pride parade unfurled across the downtown core.

Montreal Pride organizers estimated that up to 300,000 people participated in this year's parade, making this the 30th edition of this city's Pride parade its most successful yet. 

The festivities kicked off at 1 p.m. ET at the corner of René-Lévesque Boulevard and Guy Street.

It headed east up to Sanguinet Street, ending with a minute of silence to pay tribute to people who have died of AIDS and those who have been victims of homophobia and violence.

About 2,000 marchers, 100 groups and 15 themed floats participated in the parade.

Organizer Jean-Sébastien Boudreault said strict rules were put in place for this year’s parade, which is to say no overt nudity — although there were definitely some tiny bikini bottoms present.

Mayor Denis Coderre, Projet Montréal’s Richard Bergeron, Premier Philippe Couillard and several MNAs were on hand to ring in the festivities, as were Justin Trudeau and Thomas Mulcair.