A group of Montrealers cooled off –and made a point – with a Friday morning swim in the St. Lawrence River in the shadow of the city's skyline.

About 50 swimmers wearing life jackets jumped into the water at 8 a.m. at the Quai Jacques Cartier in Montreal's old port.

They're calling for better access to the river for recreational purposes and  improved water quality around the city.

A spokesperson for the group Le Comité citoyen Montréal Baignade said they don't have a detailed plan for specific locations, but they want the city to know that many of its citizens want more access to outdoor swimming around the island of Montreal.

It was sunny and about 23 C when the swimmers hit the water.

A municipal politician, Richard Bergeron of Project Montreal, was one of the people who took the plunge.

He told CBC News that if he's elected mayor, one or more new swimming sites will be developed around the city by 2015.