Ice bucket challenge

CBC's trevor Dineen got doused for ALS Friday morning taking the ice bucket challenge.

People around the world and in Winnipeg are dumping buckets of ice water on their heads to raise money and awareness for Lou Gehrig ’s Disease (ALS).

CBC’s Ismaila Alfa and Kenzie Broddy took the plunge Thursday; CBC’s raffic reporter Trevor Dineen also got doused at 8:30 a.m. Friday morning.

It all started when a Boston College baseball player who was diagnosed with the neuro-muscular illness did it and challenged his teammates to do the same.

Ice Bucket Challenge: Paul Bissonnette takes it to new heights

Since then, the challenge has gone viral with videos of people taking the challenge popping up all over the Internet.

Diana Rasmussen with the ALS Society of Manitoba said the trend could be here to stay. 

“Not every day do you see people dumping buckets of ice over one's head,” said Rasmussen. “But people have started to say maybe we should do this every year as a kickoff campaign to raise awareness about ALS."

The ALS Society of Manitoba will hold its own ice bucket challenge at the Brummitt-Feasby House on Kirby Drive at 2 p.m. Friday.