Winnipeg tech company hopes new app will double its workforce
Bold Commerce went from 4 employees in 2013 to 100 people today
At a company open house and celebration, marking the 100th employee hired, four founders of a Winnipeg tech company launched a brand new app they hope will help them double their workforce in the next two years.
"Imagine watching a video, seeing a purse that you like. Pick your colour. Add it to a cart and checkout, right within the video," said one of Bold's founders, Jason Myers. The company has been working on the idea for a year.
"When someone watches a video, but has to find the website, has to find the product, find the page, add it to cart, go to the cart...we've just put that in the experience of watching the video."
Inviid is just the latest piece of software launched by the local e-commerce developer.
A single idea, shared over a pint at the Kings Head Pub, led to the formation of the company in 2012. A simple app that compared products, led to the growth of a company that has since developed and sold 22 different apps for the website design company Shopify. Shopify is an online service used by retail businesses small and large to sell products to an international market.
"We launched it and it started to do pretty good and we thought what's the next app we can do and who's going to quit their job first. And one by one, each of us quit our jobs and hired our employees and this is now 39, 40 months later," said Myers.
Bold has created many apps that bolster what Shopify can offer its clients. Buy the Measurement is an app that allows companies to sell their products by specific custom sizes or volumes. The Motivator App promotes sales and discounts to customers while they are shopping online.
Bold's programmers and designers also develop and maintain custom websites and social media accounts. The company says its client list includes NFL star Rob Gronkowski, NHL player Pavel Datsyuk, and Fortune 500 companies such as Time, Microsoft, Cirque du Soleil and Procter & Gamble.
"We've all come from environments where, we don't feel creative, we don't feel appreciated, we don't feel the ability to make decisions. So we try to create an environment where people can make their own decisions. They have control. We value people's opinions."
Bold hopes to have a workforce of 230 within the next two to three years.