Honesty and integrity are the most important qualities Winnipeg voters will judge the four mayoral candidates on when going to the ballot box on Oct. 27.

Results of a Winnipeg Free Press/CBC Manitoba poll conducted by Leger Marketing suggest 35 per cent of voters say honesty and integrity are the most important qualities their mayor should have.

Having a vision for the future was the next most valued mayoralty trait at 16 per cent and the ability to affect change at 15 per cent follows that closely, the poll results stated.

Those polled were asked: "Which of the following qualities do you think is most important when choosing a mayor?"

Just 12 per cent of voters said ability to negotiate with other levels of government was the most important quality they'd like to see in a mayor, followed by business acumen at seven per cent.

Honesty and integrity were especially important to women, the poll suggests. Thirty-nine per cent of women who responded were "strongly supportive of seeing honesty and integrity in a mayor," according to the results.

Experience not required

It's not necessary for a mayoral candidate to have past experience to be chosen to lead the city, the Leger results suggest.

Thirty per cent of voters polled thought past experience was the least important quality a candidate needed to garner votes.

That's followed by business acumen at 20 per cent and the ability to achieve consensus at City Hall at 17 per cent.

Thirteen per cent of voters, when asked what qualities mattered least to them in a mayor, either said they didn't know or refused to answer.

The poll results come from a random telephone survey of 800 adults living in Winnipeg. It was conducted from Oct. 6-17 and carries a margin of error of plus or minus 3.5 percentage points, 19 times out of 20.