A Winnipeg jewellery store owner was rushed to hospital after being hurt during an armed robbery on Wednesday.

It happened just before 10:30 a.m. at Fort Richmond Jewellers in the 2800 block of Pembina Highway.

A group of three or four men burst in and one was armed with a gun, said David Flather, the brother of the owner, Dan.

They tried to tie up Dan with duct tape but he fought back, Flather said, adding Dan was then hit in the back of the head and cut open.

Flather, who arrived when Dan was being taken away in an ambulance, said his brother was conscious but quite scared. 

The robbers smashed open a case full of diamonds before they fled the store, Flather said.