A six-week campaign to encourage Winnipeg Jets season-ticket holders to renew their seats is set to launch on Wednesday and head coach Paul Maurice is hoping the team can keep up their momentum for at least that long.

Fans with seats at the 300 level are the first ones being targeted for renewal of their seats, ahead of a multi-million dollar construction plan to improve the level. Restaurants and washrooms are expected to be improved in the MTS Centre, as well as an extension to the floors to overlook the atrium to give fans more space.


The Winnipeg Jets will send out this brochure as part of a campaign to get season-ticket holders to renew their seats. (Nelly Gonzalez/CBC)

True North Sports and Entertainment president Jim Ludlow said the changes will be made over the summer and will be ready next season at a cost of about $6 million.

Right now, Ludlow said, the demand for season tickets hasn’t changed, but officials are campaigning to maintain the renewal of the seats.

"I think the Jet brand is still obviously very strong, and it's something we're still building on in the building. We're re-investing in the building," said Ludlow. “The strength and demand for tickets is as high as it's ever been."

Ludlow noted ticket price increases are capped at 2.5 per cent next year.

Renewals could hold strong if the Jets continue to win. The team snapped a five-game losing streak on Monday night in a 5-1 defeat of the Phoenix Coyotes at the MTS Centre.

The win came after the team axed their head coach Claude Noel and replaced him with former Toronto Maple Leafs coach Paul Maurice.

Maurice wants to keep up momentum

Maurice and his team said the high-paced play helped them secure the win, something they’re hoping to keep up in coming games.

“We are a fast team,” said team captain Andrew Ladd. “We need to play with pace, use our speed, and like I said, it translates from practice to game.”

Centre Mark Scheifele agreed.

“It was good. It was high paced. I think it was a good start,” he said. “I think today is a sign of what’s going to come with our new coach.”

While Maurice said he’s focused on future games, Monday night’s win left a lasting impression.

“How we come to the rink today doesn’t change because we won last night. We aren’t going to coach harder or practice harder or less hard because today we deal with today. We enjoy the win and we move on,” he said. “But, that was one of the most enjoyable nights of my entire hockey career.”

Next, the Jets will face off against the Flames in Calgary on Thursday night.