Inspired by their experience at the annual CEO sleepout, a Winnipeg father and son are donating a load of sleeping bags, blankets and parkas to Siloam Mission to help warm the city's homeless.
El Tassi, CEO of Peerless Garment, and his son Mohamed, CEO of Sargent Blue Jeans, took part in the September sleepout at Portage and Main to experience a sliver of what life is like for the homeless.
They said it left them deeply touched and motivated to help.
On Monday, El Tassi announced his company is providing 112 blankets, 110 sleeping bags and about 40 new parkas. Sargent Blue Jeans is providing a further 75 parkas.
Officials at Siloam are thrilled and say the new blankets will be on the shelter beds on Christmas morning.