The clattering of pins won't be heard much longer at an iconic Winnipeg bowling alley.

Academy Lanes announced Saturday it will be closing the doors at one of its three Winnipeg locations on July 18.

President Todd Britton said the family-owned business was unable to come to a lease agreement with the owners of the building at 394 Academy Road.

"It's been in our family for 35 years, so it's almost like a death in the family to a certain degree," said Britton.

The lanes have been a go-to spot for strikes and spares for the past 35 years, when Britton's parents bought the business. He was five years old at the time and has spent his days there ever since.

"We're hoping to relocate the business. We're not giving up," he said. "We're going to have to refocus and work toward doing something a little bit different."

He said the lanes see a few thousand bowlers every week, and he's hoping to end the Academy Road location's era with a celebration of the building's history for patrons.

"Lots of loyal customers and friends and neighbours and people that we care about, so, you know, like I said, this is a really, really, really sad time for all of us," he said.

The business has two other locations that will remain open: Academy Lanes West at 479 Westwood Dr. and Billy Mosienko Lanes at 1136 Main St.