Yet another specialty licence plate is coming onto Manitoba's roads.

This time, it's for the University of Winnipeg.

Justice Minister Andrew Swan, minister responsible for Manitoba Public Insurance, and U of W president Lloyd Axworthy unveiled it Monday. The plate will be available to the public starting June 9.

"This plate allows current, former and future students, as well as parents, friends, donors, alumni, faculty and staff, to let the world know they are proud to be part of the University of Winnipeg community," said Axworthy.

"The University of Winnipeg has roots in our community dating back more than 130 years," added Swan. "From the early days of the Manitoba College and Wesley College to the foundation of United College in 1938, and to officially receiving its charter status in 1967, the University of Winnipeg has always been one of our country's leading post-secondary institutions.

"Consistently recognized for its commitment to academic excellence and educational access as well as innovative post-secondary and community programming, the University of Winnipeg is deeply deserving of a specialty plate to call its own."

The roster of specialty plates in Manitoba already includes:

  • Winnipeg Jets
  • Winnipeg Blue Bombers (two versions)
  • Winnipeg Goldeyes
  • Curl Manitoba
  • Brandon Wheat Kings
  • Winnipeg Humane Society
  • Fishing (a plate for trailers)

There are also plates for veterans, firefighters and vintage car buffs.

Licence plate

U of W president Lloyd Axworthy (left) and Andrew Swan, minister responsible for Manitoba Public Insurance, unveil the specialty licence plate on Monday. (Meagan Fiddler/CBC)

That list is likely to grow longer yet. Swan said more specialty plates are in the works and there is no cap on how many the province can have.

However, he noted Ontario has about 60 specialty plates and Swan thinks that might be too many.

In the case of all specialty plates, the cost is $70 with a portion going to the respective organization.

In the case of the University of Winnipeg, the $30 it receives from every plate will go toward scholarships for U of W athletes and inner-city youth sports programming.

“The past decade has been transformative as we’ve nearly doubled our student enrolment and added tens of millions of dollars in new investments to our downtown neighbourhoods,” Axworthy said.

 “Most importantly, we’ve created robust access programs to ensure that all students, regardless of socio-economic background, may achieve their dreams here and that includes inner-city youth with athletic abilities. Proceeds from this licence plate will allow us to strengthen these important programs.”