Travel Manitoba is celebrating Polar Bear Week with a little help from Drake.

Nov. 1 to 7 marks a week of celebrating polar bears while more than 1,000 of them migrate through Churchill to get to ice floes to hunt seals.

The tourism agency posted eight video mashups of songs – including Drake's Hotline Bling, which features a mascot dancing in slow motion to the lyrics, "You use to call me on your seal phone."

All week the agency has been posting polar-bear content, including first-hand accounts of getting up close and personal with the bears, quotes from the tundra, a shark-polar bear comparison, local polar bear artwork and events planned across the province.