Animal rights group PETA wants to set up a roadside memorial sign in Manitoba for 71 cows that were killed in a crash.

People for the Ethical Treatment of Animals is asking the Manitoba government for permission to place a sign along Highway 5 near Carberry, about 170 kilometres west of Winnipeg.

That's where a semi-trailer hauling the cows collided with a train on Jan. 31.

The group is asking that the sign read "Careless Driving Costs Lives: In Memory of 71 Cows."

Manitoba established a roadside memorial program for people killed in highway crashes in 2008.

The program, developed in co-operation with Mothers Against Drunk Driving, sees standardized signs placed along roadsides where someone had been killed by an impaired driver.