True North Sports & Entertainment Ltd., which owns the Winnipeg Jets, has been charged under Manitoba's liquor laws for serving alcohol to a minor during the team's first regular-season home game in October.

The company was found to have violated the Liquor Control Act after an inspector saw alcohol being served to an underage person at the Jets' home opener at the MTS Centre on Oct. 9.

True North spokesman Scott Brown confirmed the infraction to CBC News, but said the company would not comment further on the case.

Officials are scheduled to attend a disciplinary hearing of the Manitoba Liquor Control Commission's licensing board next week in Winnipeg.

Under changes made in May to the Liquor Control Act, a hearing is automatically triggered for all infractions involving underage drinking.

The licensing board has a variety of options to consider, ranging from dismissing the charge to revoking the liquor licence of repeat offenders.

The board could also issue a letter to the offending party, impose fines or order staff to undergo more training.

It would be unlikely that True North would lose its licence, since that is rare. The charge could potentially be dismissed on the basis of "extenuating circumstances."

The True North hearing will take place Jan. 9 at 1:45 p.m. CT at the liquor commission's head office at 1555 Buffalo Place, second floor. Hearings are open to the public.