It was a sad day for loyal Price Chopper customers, as the Winnipeg bargain grocer rolled its prices down for the last time on Saturday.

"I'll miss it and I'll miss all the people that work here," said Dawn Noonan, who has been a customer for 20 years.

"Just the convenience of having a store that's not giant where you can get your fruit and veggies for the week, and everybody's so friendly here," she said.

Everything in the store was 50 per cent off for the store's last day, and as the day wore on, the shelves grew bare.

Noonan took advantage of the final sale, spending $104 and saving the same amount on baking goods, candy, coffee and canned foods Saturday.

Since it took over the grocery store three years ago, the North West Company says it has been operating at a loss. It announced the store's closure last month, and an estimated 60 employees lost their jobs.

Alan Tabak came by on Saturday to say goodbye to the store manager, Dav Chrapchynski, who hired him when the store first opened in 1997.

"You're walking into really empty shelves," he said.

"It's kind of disappearing and I think a lot of people in this area really relied on this store and it's kind of sad to see it go."

Known for its deep discounts, the store has been a fixture at Stafford and Pembina for close to 20 years.

"This store was really busy back in the day," said Tabak. He remembers the board Price Chopper used to price check the competition, showing customers the store had the best deals.

"This store was rocking back in the day and I think still is."

Price Chopper

Alan Tabak, who worked at Price Chopper the year it opened, came by Saturday to say goodbye to the manager who hired him 20 years ago. (CBC)

Customers filed in and out with grocery carts brimming with baked goods, produce and other items throughout the afternoon. Many stopped to chat with the store manager and have a piece of farewell cake.

"Winnipeg's a very frugal city. People are willing to come for the deals, they're willing to make the drive, and I think it was kind of the first of its kind in bringing in kind of a discount store," said Tabak.

"It's kind of taking a chunk out of the neighbourhood."

The North West Company told CBC News it plans to open a Giant Tiger discount department store in the location by early 2018, but for shoppers like Tabak, it won't be the same.

"To see the Price Chopper name go, it's kind of sad."